What difference would it make to your business if you could double or even triple the number of your clients?
In this digital age, technology has changed how business is done. Through many devices and on online platforms, you can now reach the customers you desire. Beyond traditional advertising, businesses now focus on content marketing and statistics show that it is the right way to go. According to the Content Marketing Institute, content marketing gets three more times leads than paid search advertising, and 47% of buyers view 3-5 pieces of content by the company before engaging with a sales representative. Why is it more crucial now more than ever to have a strategy to reach your customers with content?
Content helps your customer to find you.
Every customer starts with a search. Before making the decision to purchase a product or service, 78% of consumers do a research online, usually with Google. With your target audience in mind, you can create informative and useful content in form of blog posts and articles that will drive traffic to your website.
Content will bring your business to a larger audience
Your content can bring you to a wider audience, beyond the locality of your business. When you have high-quality content, your target audience will share it with others. The chart below from Fractl, shows the average shares per month across different industries based on the top 220,000 pieces of content over a six-month period.
Quality content will establish your brand as an authority in your industry
When customers seek information online about any industry, websites that most often share quality content are regarded as authority websites. With informative and timely content, you will come to be regarded as a key player in your industry, bringing more customers your way.
Content helps to build relationship with customers
Having the loyalty of customers is essential in business; loyal customers make repeat purchases and tell others about your business. Content is a very effective way of maintaining an ongoing relationship, as it engages, informs and sometimes it is a way of receiving feedback. Marketing stats show that 82% of consumers feel more positive about a company after reading customer content and 70% feel closer to a company as a result of content.
Content will help you to stand out
Do want to set your business apart from competitors? You must have high quality content. In the very busy digital marketplace, you must be able to show what makes your business special and unique ways in which your product or service can help customers. Content can help to develop your brand’s personality and voice, through the language and the way you present your information.
Your content will serve you for a long time
While the funds invested in traditional advertising expires once the campaign has ended, your content will continue to yield returns, for months and even years. This is why some marketers focus on evergreen content, which continues to convert years after it goes live.
More than ever, content marketing is crucial for businesses. If you really want to see significant change in your business, it’s time to get started. Get to work on having a content strategy that is best suited to your target customers and you will be on your way to getting more customers and improving your retention rates.